Altera Ego Italy Techno Fruit Permanent Color No. 7/1

Keratin Delivery System:

Transports micro color pigments, precious regenerating active ingredients and restructuring protein substances to strengthen and rebuild the internal hair structure. It guarantees 3 key benefits:

Maximum color hold: the regenerating and restructuring action of keratin and protein on the internal hair structure facilitates the perfect adhesion of the micro-size color pigments
Brilliance: the mix of nourishing oils forms a protective film around the cuticle, which gives smoothness and better reflects the incredible shine of the shades
Anti-aging action: the elevated anti-oxidizing power of Garcinia Mangostana is extremely effective in countering the formation of free radicals

Benefits:

Precise, predictable, high definition color results
Reliable tone directions
Effective anti-age action
Total respect of the internal and external hair structure
Maximum color retention
Smooth and protected external hair surface
Extraordinary brilliance and shine
Provides 100% grey hair coverage
High scalp comfort during application
Rich texture makes it easy to mix and apply